Annual Appeal – Your Primary Advancement Tool
Elevate Your Annual Fund to the Next Level
Significantly increase donations to your Annual Appeal.
Are you achieving your targets for your Annual Appeal? Imagine if you could raise 50% or 100% more money through your Appeal. What would that mean for your school?
Could other schools and organizations be taking donated funds from your families because their Appeal is more, shall we say, “appealing”?
How can your school achieve a better result and deliver much-needed money to endowment funds, financial aid, scholarships, and the purchase of new equipment?
ISPG’s proprietary process is structured, effective, and able to be administered with your existing staff. We can implement at any point throughout the year, pumping up your existing Appeal or launching a brand new exciting and engaging Annual Appeal. Participating schools have had results such as:
- 50% more in total dollars given in the first year
- 100% increase in the number of donors giving to the Appeal
- Spin-off gifts not related to the Appeal but as a result of it
- A re-invigorated development office and greater motivation in all of its functions
- A more engaged and enthusiastic donor community
The financial return for schools within the first two years ranges between 5 and 10 times the investment to establish a new Annual Appeal process. The revamped Annual Appeal will continue to deliver incremental results year after year and will build in success in subsequent years. It may even replace more time consuming and less net revenue producing fundraising activities such as major events or one-off fundraisers which many donors do not resonate with.
Recently we have redeveloped two schools’ Annual Appeals. Both schools have doubled the number of donations to their Appeals.
Your new Annual Appeal will:
- Bring new donors that have not given before
- Increase the frequency of donors’ gifts
- Increase the amount of donations received
- Elevate the average gift amount form existing donors
- Energize the school community when they see funds flowing in
- Deliver much-needed funds for programs, equipment, and capital
Refresh your Annual Appeal today. Call 1-800-884-0989 or email firstname.lastname@example.org
for more information.