Student Recruitment Marketing

Student Recruitment Solutions for Every School

At ISPG we have been producing outstanding results for schools’ enrollment management/student recruitment needs for over 25 years. Simply put, if you implement the specific recommendations for your school, you will achieve your enrollment goals. If you are wanting a long-term solution, something shorter term, or an answer for Covid 19 issues, we have a solution for every size of school and budget.

These are three most popular student recruitment marketing packages for consideration by your school’s leadership.

Level One
Strategic Enrollment Management Plan – Long term strategy and best practices to increase inquiries, increase admissions efficiency, reduce attrition, significantly reduce your external media spending and cost of student acquisition.
Components of Level One:
  1. Student Recruitment
    1. Development of key messaging
    2. Integration of key messaging
    3. Implementation of tried and tested practices, activities and mechanisms to engage new families
    4. Development of content, process and strategies required to provide the school with a head start over competitors
    5. Media Project management
      1. Creation of all digital media ads and content
      2. Targeted distribution
      3. Develop demographic and geographic profiles
      4. Assessment processes and tools
      5. Adjustments to the campaign as required
      6. Oversight over all media placements copy and content
    6. Website optimization
      1. Optimized to maximize new family inquiries and presentation of the school’s messaging, offering, and value proposition.
      2. Navigationally adjusted to attract and keep viewers on the website longer with engagement opportunities for applications, inquiries and outreach by the school based upon metrics we have from other schools and their website traffic patterns.
      3. Best practices tools to integrate digital media campaign and optimize the admissions process.
    7. Admissions
      1. Review of the school’s admissions process
      2. Alignment with key messaging
      3. Analysis of operations and staffing
      4. Introduction of Admissions process best practices
      5. Professional development training for all those involved in Admissions to significantly increase enrollment closing ratios
    8. Retention
      1. Key strategies to:
      2. Reduce attrition at all levels
      3. Increase conversions from middle to high school
      4. Increase total years of attendance at the school
      5. Increase average revenue per student
Weekly Zoom meetings to provide project updates, training and troubleshoot for the first three months, monthly meetings for the final 3 months. Unlimited access via scheduled Zoom meetings, text, email or telephone calls throughout the duration of the contract. Project duration, 6 months.

Level Two
Student Recruitment – External marketing strategy to increase inquiries, reduce cost of acquisition
Components of Level Two:
    1. Development of key messaging
    2. Integration of key messaging
    3. Implementation of tried and tested practices, activities and mechanisms to engage new families
    4. Development of content, process and strategies required to provide the school with a head start over competitors
    5. Media Project management
      1. Creation of all digital media ads and content
      2. Targeted distribution
      3. Develop demographic and geographic profiles
      4. Assessment processes and tools
      5. Adjustments to the campaign as required
      6. Oversight over all media placements copy and content
    6. Website optimization
      1. Optimized to maximize new family inquiries and presentation of the school’s messaging, offering, and value proposition.
      2. Navigationally adjusted to attract and keep viewers on the website longer with engagement opportunities for applications, inquiries and outreach by the school based upon metrics we have from other schools and their website traffic patterns.
      3. Best practices tools to integrate digital media campaign and optimize the admissions process.
Weekly Zoom meetings to provide project updates and troubleshoot for the first month, biweekly meetings for the second month, monthly meetings for the final two months. Project duration, 4 months.

Level Three
Advertising Placement and Assessment – Short term strategy to increase inquiries, reduce advertising spend.
Components of Level Three:
  1. Media Project management
    1. Creation of all digital media ads and content
    2. Targeted distribution
    3. Develop demographic and geographic profiles
    4. Assessment processes and tools
    5. Adjustments to the campaign as required
    6. Oversight over all media placements copy and content
Weekly Zoom meetings for the first month to provide project updates, biweekly meetings for the second and third months. Project duration, 3 months.

For more information on which level may be best suited to your school and the corresponding pricing options, email info@ispginc.com or call 1-800-884-0989.