Private School Marketing

We Specialize in the Recruitment of Students for Private Schools

View Our Private School Marketing Video  

Over the last three years our strategies, best practice methodologies and hands-on implementation style have produced these results for private schools:

• 35 new students for an all-boys 6th - 12th grade college preparatory school bringing with it over $300,000 in additional revenue for the school in its fiscal year.
  

  "I've made one of the best decision to have you as the consultant for my school.  I am very aware that our marketing and admissions have not been working for us but we had no knowledge how to improve it. You have shown us how to fix it and implement it. "  Director, Montessori School, Phoenix, AZ

• 24 new students for a K-8th grade college prep school bringing over $430,000 in additional revenue with no marginal cost. Targeted marketing for girls resulted in 14 new girls in specific grades to balance out gender representation.
• 25 new pre-k and K students in a New York City preschool resulting in over $600,000 in increased annual revenues. Waiting lists in all programs.
• 38 new students for a New York City Pre – 8^th grade school. Increased annual revenues of $500,000. Attrition reduction from over 31% to less than 5% in the same year.
• 33 new students recruited midyear from October through February for an all-girl day and boarding pre-12^th grade college preparatory school. Increased annual revenues of $825,000. Attrition reduction from 38% to less than 12% in the same year.
• 97% full Pre-8^th grade school in a region where enrollments are down and schools are closing.
• 90% full pre-6^th grade school in a region where the direct competitor’s enrollment was down 68%.

The Solution 

We have developed proprietary strategies that results in a greater volume of inquiries, better quality inquiries, and more enrollment for private and independent schools.  Applying the knowledge gained from working with over 100 private schools, we will significantly increase the number of inquiries and the level of enrollment at your school. We deliver on this using some or all of the following practices:

• Identification of your school's special attributes
• Articulation of your message clearly to all constituencies using our proprietary private school marketing plan
• Vastly increasing your website effectiveness and optimization
• Integrating a comprehensive Social Media strategy
• Charting out a viral, no cost PR strategy 
• Performing an insider's assessment of appropriate, cost effective media buys
• Planning and coordination of media campaigns
• Bringing consistency in message and branding throughout everything the school does
• Creation of content for media, printed or electronic
• Providing specifically designed software tools to measure metrics and evaluate marketing effectiveness
• Training all relevant personnel on systems and processes

 Email info@ispginc.com or call 1-800-884-0989 to discuss your school's needs or to obtain additional information.