Private School Student Recruitment

private school students

Spend Your Marketing Budget On What Works. Trial and Error Can't Be The Answer.

What would you spend to get 10 or 20 more additional new students and the $100,000 - $200,000 or more in additional revenue they bring? $20,000? $30,000? In either case you would still be way ahead in terms of net revenues. Are you already spending that kind of money on marketing and not getting the result? We produce transformational results for schools and we can do it for yours, guaranteed.

You need help in marketing your school. The marketing is not working and enrollment is declining. and you want to stem the trend before it becomes a big issue.  Call us today and start your path back to results such as: 

  • 12 new students in the first two months for a prek-8th grade faith-based school
  • 9 new applications in the first two weeks for a small gifted and talented school.
  • $150,000 in new enrollment revenue for a K-12th grade school in a small community.
  • 35 new students in the first 30 days for an all-boys 6th - 12th grade college preparatory school bringing with it over $300,000 in additional revenue for the school in its fiscal year.
  • 50% increase in new students for a K-8th grade college prep school bringing over $430,000 in additional revenue with no marginal cost. Targeted marketing for girls resulted in 14 new girls in specific grades to balance out gender representation.
  • Doubled new preK and K students in a New York City preschool resulting in over $600,000 in increased annual revenues. Waiting lists in all programs.
  • 54% increase in new students for a New York City PreK – 8th grade school. Increased annual revenues of $500,000. Attrition reduction from over 31% to less than 5% in the same year.
  • 33 new students recruited midyear from October through February for an all-girl day and boarding preK-12th grade college preparatory school. Increased annual revenues of $825,000. Attrition reduction from 38% to less than 12% in the same year.
  • 97% full PreK-8th grade school in a region where enrollments are down and schools are closing.
  • 90% full preK-6th grade school in a region where the direct competitor’s enrollment was down 68%.


Private School VideoView Our Private School Marketing Video
  


The Solution 

 "Reed Sumida is a valuable resource for our school. His support to us during our admissions review process has helped us to more than double our enrollment rate."
Head of School PreK to 12th grade fine arts school. 

We have developed a private school specific marketing framework with strategies that results in a greater volume of inquiries, better quality inquiries, and more enrollment for private and independent schools.  Applying the knowledge gained from working with over 130 private schools, we significantly increase the number of inquiries and student enrollment at your school. We deliver on this using some or all of the following practices:

  • Assessing existing marketing initiatives and expenditures
  • Identifying, gathering and synthesizing vital data from school stakeholder groups
  • Constructing delivery methods to articulate your school's message clearly to all constituencies
  • Energizing the community to champion your school
  • Addressing your website's effectiveness and optimization
  • Integrating a comprehensive Social Media strategy
  • Performing an insider's assessment of appropriate, cost effective media buys
  • Creating content for media, printed or electronic
  • Providing specifically designed software tools to measure metrics and evaluate marketing effectiveness
  • Training all relevant personnel on systems and processes

Typically when the implementation of the marketing strategy is complete, annual marketing expenditures are reduced by 70% - 80% from prior years. The number of inquiries are up 50% - 100% and the quality of inquiry is aligned with the vision of your school.

 

Email info@ispginc.com or call 1-800-884-0989 today to discuss your school's needs or to obtain additional information.

 

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