Marketing Results

Call us today and start your path to results like:

• 65 new students for a PreK-8th grade Montessori school

• 75 new students for a PreK-10th grade Beltline school

• 35 new students in the first 30 days for an all-boys 6th – 12th grade college preparatory school bringing with it over $300,000 in additional revenue for the school in its fiscal year.

• 100 new students for a brand new K-4th grade midwest school during Covid 19

• 54% increase in new students for a New York City PreK – 8th grade school. Increased annual revenues of $500,000. Attrition reduction from over 31% to less than 5% in the same year.

• 7 new students for a specialist micro east coast middle school during Covid 19

• 12 new students in the first two months for a prek-8th grade faith-based school

• 9 new applications in the first two weeks for a small gifted and talented school.

• $150,000 in new enrollment revenue for a K-12th grade school in a small community.

• 50% increase in new students for a K-8th grade college prep school bringing over $430,000 in additional revenue with no marginal cost. Targeted marketing for girls resulted in 14 new girls in specific grades to balance out gender representation.

• Doubled new preK and K students in a New York City preschool resulting in over $600,000 in increased annual revenues. Waiting lists in all programs.

• 33 new students recruited midyear from October through February for an all-girl day and boarding preK-12th grade college preparatory school. Increased annual revenues of $825,000. Attrition reduction from 38% to less than 12% in the same year.

• 97% full PreK-8th grade school in a region where enrollments are down and schools are closing.

• 90% full preK-6th grade school in a region where the direct competitor’s enrollment was down 68%.

The Solution

Our experience with more than 210 private schools over 20 years has given us the insight to develop a private school specific marketing framework with strategies that result in a greater volume of inquiries, better quality inquiries, and more enrollment for private schools.

We deliver on this using some or all of the following practices:

• Assessing existing marketing initiatives and expenditures

• Identifying, gathering and synthesizing vital data from school stakeholder groups

• Constructing delivery methods to articulate your school’s message clearly to all constituencies

• Energizing the community to champion your school

• Addressing your website’s effectiveness and optimization

• Integrating a comprehensive Digital Media strategy

• Performing an insider’s assessment of appropriate, cost-effective media buys

• Creating content for media, printed or electronic

• Providing specifically designed software tools to measure metrics and evaluate marketing effectiveness

• Training all relevant personnel on systems and processes

Typically, when the implementation of the enrollment management strategy is complete, annual marketing expenditures are reduced by 70% – 80% from prior years. The number of inquiries are up 50%–100%, and the quality of inquiry is aligned with the vision of your school, resulting in much higher conversions to enrollment and significantly less consumption of admissions personnel’s time.

Email info@ispginc.com call 1-800-884-0989, or reach out via our Inquire Now form to discuss your school’s needs or to obtain additional information.